Sweet Nothings Macarons
This is a start-up company with a small budget and big visions. The owner, Emily Walters reached out to me because they want to get their visual identity online, as well as the packaging for online orders and deliveries. They want to be recognized for their beautiful designs and product packaging for their delicious baked products, starting with macaroons, and then extending into other baked products in the French patisserie range.
They told me that they want to convey the Spring in Paris/Parisian lifestyle image in their designs and products.
Their statement: If you have ever tasted a delicious home-made macarron, you’ll know how they basically melt in your mouth with sweet flavors of raspberry, chocolate, caramel and many more, and then leave just a hint of those flavors in your mouth and on your lips, just like a sweet nothing.
Mini Branding Package
The mini branding package includes a logo design and a matching business card and moodboard.
I designed that for them as well as a simple product box design.
The colors, design and the vibes convey the desired Spring in Paris lifestyle.
Pastel colors, Paris-style typography and elements as well as the vibe of tasting a fresh, sweet and beautiful macaron from a typical patisserie shop in the cobblestone lanes of Paris in Spring, discovered while shopping.